There is a whole generation of 20 and 30 something fashionistas who know of Bob Mackie and love his work, but they haven't gotten the chance to wear his designs. Mr. Mackie has had great success with his collections sold through QVC, and there is no need to end that. However, I feel that he could easily expand his brand's presence and be warmly received at that. Undoubtedly there is a place for him in hip young trend setting stores such as: Barney's Co Op, Opening Ceremony, and Scoop just to name a few. Not to mention all the directional online retails like Singer22 and ShopBob. The amount of embellished styles carried by these retailers is very encouraging. Once in these stores it’s an easy transition into Bloomingdales, Barney's, and Saks. With the brand recognition that the "Mackie" name carries it will surely be a success.
These are just a few examples of the kinds of embellished styles out in the market today. I believe Mr. Mackie could come out with a line similar to these and women everywhere would live to wear them! The great thing about these kind of embellished bodies is that they transition easily from day to night. They have a casual feel to them but the embellishment makes them feel unique and exciting.
I've already started sketching out some ideas, like the above... an asymmetrical top with a bloused sleeve in a soft drapey fabric. The top would feature a jeweled inset at the neck and sleeve cuff. A simple shape like this with bold details would be easy for women to wear and even easier for her to feel special and glamorous in.